Vallila SS15: The Barricades of Joy
Vallila’s SS15 collection “The Barricades of Joy” is full of strength, colours and life. This collection is captivating, it demands space for art, music, colours, and shapes. Spring and summer are the time for brightness, fresh ideas and breaking the limits – indeed, Vallila’s new collection rises up to the barricades of art and joy: it is like a counter-force for the dark-coloured ripples and changes in the world. As the world is changing powerfully, culture and art can show new paths and create new directions: the power of a counter-force is immeasurable.
Vallila’s SS15 collection “The Barricades of Joy” steps forward courageously, glowing in the colours of joy. It is a concentration of the novelty of spring, and the scents of a nature waking up, the excitement of a summer night, the magic of midsummer, rich colours, hues of joy and celebration, and the strong message of art: let the adrenaline flow, live, enjoy and be happy, do things that make you feel powerful and willing!
This collection has been designed by Vallila Interior’s designers Tanja Orsjoki
, Saara Kurkela
, Riina Kuikka
and Matleena Issakainen
. In addition, the collection includes patterns by the sculptor Zoltan Popovits
. Pattern collaboration with Fazer also continues. The barricades of joy stand in the way of gloom and create a force of life
When the hues of our surroundings are dreary, we must find the colours of joy elsewhere. Throughout time, the force of life has been created from art: from music, from visual art, from sculptures, from colours, shapes, and movements. The power of art lies in the love we feel towards what we do, and the enjoyment created when we encounter art. Art is a strong societal counter-power: it brings people together in a unique way, it makes them pull together, spark a conversation, and result in something new. Above all, art results in inspiration and action. Now, we need colours, we need images, we need beauty. We need barricades that stand on the way of gloom, and which will guide us to new paths.
The inspiration for Vallila’s SS15 collection arises from joy, dreams and art, which have found their form on fabric: pop culture, fantasy worlds, and the boundless world of dreams, theatre and poetry. It provides a supporting surface for this very moment, as well as dreams about the future, fresh and bright, as well as powdery, lingering and delicate.